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Wednesday, September 30, 2009

Why do designers do fashion shows ?


A fashion show is an event put on by a fashion designer to showcase his or her upcoming line of clothing. In a typical fashion show, models walk the catwalk dressed in the clothing created by the designer. Occasionally, fashion shows take the form of installations, where the models are static, standing or sitting in a constructed environment. The order in which each model walks out wearing a specific outfit is usually planned in accordance to the statement that the designer wants to make about his or her collection. The way that each outfit is presented on the catwalk isn't necessarily the way the designer is trying to make people wear his or her creations in everyday life. In this instances, this is more of an intellectual/artistic construction of the designer for the same purpose of making a statement or presenting a particular idea. It is then up to the audience to not only try to understand what the designer is trying to say by the way the collection is being presented, but to also visually de-construct each outfit and try to appreciate the detail and craftsmanship of every single piece. A wide range of contemporary designers tend to produce their shows as theatrical productions with elaborate sets and added elements such as live music or a variety of technological component like holograms, for example.

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